UNVEIL PERCEPTION DECODE DESIRE MAP SYSTEMS CLARIFY COMPLEXITY SHAPE NARRATIVES PROTOTYPE FUTURES FORGE RESONANCE UNLEASH IMAGINATION
Led by Julien Sepheriades, we translate cultural dynamics into resonant brand, product, and retail strategies. Operating at the intersection of insight, strategy and creation, we identify the underlying forces driving change, transform those emerging signals into strategic opportunities, and partner with leaders to act decisively.
SERVICES
We interpret cultural dynamics into actionable strategy :
— Brand Strategy & Innovation
— Product Strategy & Retail Experiences
— Cultural Curation & Partnership
— M&A Advisory
APPROACH
We work with you to transform cultural intelligence into competitive advantage. Through forensic observation of cultural landscapes, ethnographic research and strategic foresight, we map the behaviors, desires, and beliefs shaping tomorrow’s market—before they become obvious.
These insights becme your strategic blueprint: coherent narratives, products, and spatial experiences that connect foresight to brand reality. The result is clarity to move early while others wait for certainty.
We don’t predict the future.
We provide the framework to design with it.
WHO
A.P.C., Ducasse Group, IMG, Isetan, Julien David, Nike Japan, Prada, Ritz Paris, Saint Laurent, The National Art Center Tokyo, Tom Ford, Victoria Beckham...