Alcara Lab is a Paris born studio honoring the original sense of dē-signo – the conscious shaping of a more thoughtful world. Focused on brand strategy, we help brands uncover and clarify their core values, translating them into cohesive products and sensorially rich innovative experiences. We nurture and amplify the talents of our collaborators, combining expertise across disciplines and contradictory impulses – reason and intuition, technological advancements with sensual qualities – to facilitate the unfolding of poetic visions. We transcend conventional boundaries to deliver solutions that are both radical and virtuous, ensuring tangible, impactful and measurable value.